The SFA software contains a numer of functional modules that admit you to lead the processes of sales and marketing at management horizont. It provide managers and regional directors entire view of sales informations. SFA application allows users to set and evaluate goals and budgets of sales, direction of work of sales agents and settlement costs. The data gathered in the system are bring to bear by the SFA sales analysts, clerks of trade marketing and marketing section.

Details from transactional systems feed Data Warehouse, which makes possible conducting multidimensional analysis (OLAP called. On-Line Analytical Processing) in very brilliant way, what is typical for Business Intelligence systems. Managers and analysts may well aggregate, strain and sort sales details, select important information and shift the perspective opinion of them. SFA software puts together specific runs of CRM systems that help sales and marketing efforts . Standard for this kind of adoption is the chance of “photo-shelf” and forwarding it to the sales manager.

Equally successful are the modules that are used to lead rewiev and collect complaints from customers. The era of portable computers Pocket PC ended and in their place are more useful smartphones and tablets. Present-day mobile applications for companies agents are accessible for Android, iOS (iPhone, iPad), Symbian, Windows Phone (used eg in Nokia and HTC) and BlackBerry. Commonly, SFA software is available in various languages. Through work without the access to the Internet mobile application contemporize data while you connect to the are online. The trader can gather bespeaks and execute other exercises over the visit trade even if it is beyond the range of GSM or Wi-Fi.

SFA systems are implemented in venture servers (on premisedue to reason) or may be consigned in the model application as a service (Software as a Service, SaaS). SFA applications can be connected with external ERP and CRM systems used in companies for business management, customer service and marketing activities. A sales representative can obtain fresh and complete details about the availability of products, new discounts and customer receivables. Orders reaped with the use of mobile devices, can be quick transferred to the ERP system of a corporations, or wholesale distributor.