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In numerous business fields they may function differently, because they are often tailor-made. It is good to decide which functionalities are needed in a given company. For example, sales representatives who always travel from one customer to the other should have a smartphone application that indicates the optimal route or reminds of the planned meetings with the customer. The SFA applications optimize the communication between entrepreneurship and its clients as well. Thanks to that, the precise sales reports may also be analysed. On the basis of that, it is feasible to improve the way in which the company works. Implementation of Sales Force Automation application can increase the company’s earnings. It helps to organise the work and improves efficiency.